Words that make a difference for brands that do the same.
Copywriting support for founders who want their words to feel as good as their work.
- website copywriting
- email marketing
- launch copy support
Sometimes it’s hard to know what to say.
If you feel:
Frustrated that your messaging doesn’t reflect the value of your work
Unsure if your words are actually doing anything for your sales
Worried you sound the same as everyone else and no one’s listening
Overwhelmed at the thought of having to write everything
Let’s rewrite the narrative!
Words are where it’s at!
Building a business is one thing.
But writing about the impact you make? Well, that’s a whole other story.
One that professional copywriting support can help you develop,
from impactful opening lines to action-packed storytelling and inspiring calls to action.
For the business ready to expand and build an online presence that lasts and connects with the right clients.
Custom-written copy that sounds exactly how you think it should and says all the things your clients love to hear.
- 60 minute deep dive copywriting consultation call
- At least 5 pages of custom-written website copy
- Market and voice of customer research
- Brand tone of voice guidelines
- Personalised copy walkthrough video
- 2 rounds of revisions
- Collaboration with your website designer
Investment: From €1,200
Timeline: 4-6 weeks
For the business ready to bring in more direct sales and create a real connection with their community.
Using proven conversion copywriting strategies to build loyalty, create consistency and make people want to open your emails the second they land in their inbox.
- Email marketing platform set up (if applicable)
- Custom-written automated welcome email sequence and set up
- Landing page to collect subscribers
- Video walkthrough of your platform so you understand how it all works
- 60 minute deep dive copywriting consultation call
- Market and voice of customer research
- Brand tone of voice guidelines
- Weekly, biweekly or monthly emails written for you
- Monthly analytics for continuous improvement
- Content calendar to plan campaigns
Investment: From €450 p/m.
Personalised packages available depending on the level of support you need.
Minimum of 3 months required for retainer services to build subscriber list and loyalty.
For the business ready to land sales and fill seats in their new course, community or membership,
Take the overwhelm of writing all that copy off your desk with strategic, conversion copywriting support that turns curious clickers into instant customers.
- Sales page copy
- 3x launch emails
- 3x post sign up emails
- 6x promotional social media captions
- Content planner and launch timeline
- 60 minute deep dive copywriting consultation call
- Market and voice of customer research
- 2 rounds of revisions
Investment: €1,800
Personalised packages available depending on the level of support you need.
For the business on a mission to build brand loyalty and recognition with a clear identity that stands out from the crowd (and AI!).
Uncover your distinct brand voice and how to actually use it so you never have to worry about what to say or how to say it again.
Perfect if you’re rebranding or building a team and want everyone on the same page.
- 60 minute deep dive copywriting consultation call
- Market and voice of customer research
- Detailed PDF and brand voice video walkthrough
- Brand story development, customer insights and brand tone of voice
- Brand mission, vision and position statement
- Breakdown of brand values and how to practically use them in your content
- Word bank and examples you can use in your own copywriting
Investment: €250
“Before, my messaging didn’t reflect what I was actually doing. It was outdated because my business had evolved so much. Now the copy clearly communicates what I do, who I work with and the value I bring to clients. Michelle has a real gift for listening deeply and turning your thoughts into clear copy that feels like you. I’d recommend her to anyone who wants their website or brand messaging to feel aligned and professional.”
Éadaoin McCann
McCann VA.
“Working with Michelle was a dream. She was so easy to get in touch with and would respond so promptly to my questions. She made the entire process stress-free, she really got to the core of my business and this was mirrored through the website copy and email sequencing.”
Nicky McEntee
Bump & Cradle
“If you’re looking to get a copywriter to help you in your business, whether it’s for email marketing or your website, you name it, I would highly recommend Michelle. She’s trustworthy, reliable, consistent. She can nail your tone of voice, and she knows what makes content good. But what I love most is how good she is at pulling out the story because stories are what make people buy. It’s what captures people’s attention.”
Deirdre Martin
Brand Story Clarity Co.
Writing with intention & curiosity
As the classic “quiet girl with glasses”, I grew up on stories in books, movies and the lyrics of my favourite songs and unsurprisingly, dreamed of becoming a writer.
With a degree in English and New Media, a diploma in Content Writing for Marketing, over 2 years writing for the most incredible Irish businesses and winning the Creative Service Provider of the Year Award 2 years in a row, I’m finally living the dream.
And loving every word of it!
Each piece of copy I write is done with intention and curiosity, meaning each sentence is carefully crafted with your ideal client and unique brand voice in mind.
So your words create connection and encourage action every time.
Here’s what to do next
Book your free discovery call by clicking the big button below.
Put the kettle on, settle in and we’ll get to know each other a bit better. I’ll ask questions about your business and goals, you ask me about my services and experience.
From there, we’ll settle on our project timelines and I’ll get to work researching and writing the words you need to help your business reach those dreamy goals of yours.
Response time: 24-48 hours.
Psst...want to learn more about copywriting?
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